NOWI was established to fill a void in the Dutch fashion industry—a space where quality and luxury intersect with sustainability and affordability. In an era where fast fashion dominates, we felt a strong need to slow things down, to focus on what truly matters: creating garments that you can cherish for years to come. Our founder, driven by a deep-seated love for fashion, wanted to offer more than just clothing. The goal was to craft pieces that resonate with those who value both style and quality.
A brand with a purpose: creating clothes that last
As we launched our first collection in February, we are excited to share this journey with you. NOWI is more than just a brand; it’s a movement towards a more sustainable and thoughtful approach to fashion. We want to help you build a wardrobe that you can rely on—a collection of go-to pieces that never let you down.
This is just the beginning for NOWI, and we are thrilled to have you along for the ride. As we continue to grow, we remain committed to our mission: creating clothing that lasts, both in quality and in style.
Shop your timeless essentials at NOWI
Explore our first collection and discover the perfect pair of jeans to elevate your wardrobe. With NOWI, you’re not just buying clothes; you’re investing in pieces that will stand the test of time. Join us in our mission to slow down fashion.
Remember, at NOWI, we’re all about creating clothes that truly last, so you can keep wearing them over and over again. Your journey to a more sustainable, stylish wardrobe starts here.