A word from the founder

NOWI was established out of a genuine passion for luxury and quality fashion. I wanted to address the rapid rise of fast fashion and help slow down the industry by offering garments that you can cherish for a long time. That's why NOWI became a slow fashion brand, merging luxury and quality at an affordable price. I hope you share my excitement for NOWI & remember: this is just the beginning.

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Our Story

Welcome to NOWI. A slow fashion brand that creates clothes that truly last & you can keep wearing over and over again. The place to shop items that will always stay in your closet as your go-to's.

We are a brand that consciously chooses against fast fashion. At NOWI, we are all about designs that are not only pretty but also long-lasting, so you can rock your ultimate capsule wardrobe.

The Start

NOWI’s journey began when Britt Bakker (founder) did a six-month internship in Amsterdam. This is where the passion she has for fashion and entrepreneurship was sparked. Driven by the belief that fashion should be more than just a trend. She embarked on a mission to create timeless & high quality designs that meet the wants and needs of every customer. Armed with the determination to make a positive impact on women & the world through clothing, NOWI set out to redefine the way women experience fashion.

Continuous improvement

NOWI is an upcoming slow-fashion brand that puts customer needs first. We listen to customer feedback, produce with care for the environment and strive for continious improvement. We hope we can make you happy with our products and would love to hear what we can do better. 

Thank you for joining us on our journey & happy shopping!

x Britt